mba case study answewrs

Thursday 20 March 2014

IIBM Institute of Business Management

Examination Paper                                             MM.100

Statistical Quality Control

Section A: Objective Type (30 marks)

This section consists of Multiple choice questions & Short Answer type questions. Answer all the questions.
Part One questions carry 1 mark each & Part Two questions carry 4 marks each.

Part One: Multiple choices:
1 If in a hall there are 18 persons then how many handshakes are possible?
a 18*18
b 18*17/2 c 18*17
d None of the above

2 If the number of trials be n and the probability of occurrence be p then the standard deviation with respect to np, is given by:
a (np)1/2
b (np(1-p))1/2
c (np)1/4
d (np(1-p))1/4

a.
0.76
b.
0.48
c.
0.64
d.
0.16

 
3 For a biased coin the probability of occurrence of head is 0.4 ,if the coin is tossed twice then the probability of occurrence of at least one head will be:






4 Factorial of 5 equals:
a.
60
b.
120
c.
24
d.
5

5 Combinatory of (4,2) equals:
a 12 b 8 c 6
d None of the above




6 Economic Control of Quality of Manufactured Product’, a book by Walter A Shewhart in:
a.
1931
b.
1941
c.
1930
d.
1956

7 Quality is judged by
a Retailer
b Government c Customer
d Hole seller

8 A run chart is a special chart of……
a Pie chart b Line chart c R chart
d C chart

9 Universes may differ :
a In average
b In above average c At higher level
d All of the above

10. ASQC and ANSI began in the year:
a.
1956
b.
1976
c.
1978
d.
1960


Part Two:


1. Differentiate between Defect and Defective.

2. Explain the need of ‘short method.

3. What does Tchebycheff’s inequality theorem say?

4. Explain the usability of ‘stochastic limit’.

5. Write a note on Cause and Effect’ diagram.




END OF SECTION A



Section B: Caselets (40 marks)

This section consists of Caselets. Answer all the questions.
Each Caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 150 to 200 words).


Caselet 1

ADAPTABILITY IN ACTION: A CASE OF RSL


Rajasthan  Synthetics  Ltd.  (RSL)  was  established  in  the  year  1994  aBhilwara,  Rajasthan  to manufacture synthetic yarn with a licensed capacity of 29,000 spindles. Manish Kumar, a Harvard Business School graduate, established  RSL with 8% equity participation  from Itochu Corporation Japan to manufacture synthetic yarn for shirting, a promising business at that time. The demise of the NTC textile mills was fresh in the minds of the promoters and therefore, state of the art technology imported from U.K., Germany, Japan and France was used in the manufacturing facility. By the time the company started manufacturing yarn the competition in shirting yarn had become fierce and the returns had diminished. The company incurred losses in the first four years of its operations and the management  was looking for opportunities  to turn things around. The manufacturinplant started functionin with   a installe capacit o 26,00 spindles a   small   uni considerin yarn- manufacturing industry, in the year 1996 to manufacture synthetic yarn for shirting only. Initially, the major fabric manufactures of India such as Raymonds, Donear, Grasim, Amartex, Siyaram, Pantaloon and Arviva were the main customers of the company and the total produce of the company was sold within the domestic  market.  These fabric manufactures  used to import  the premium  quality yarn before  RSL started  supplying  the yarn  to them.  The company in the first  yeaof its operations realized that shirting yarn was one of the fiercely competitive products and the company with its high interest liability was unlikely to earn the desired profits. Also, the company had a narrow product mix limited to only two more blow room lines were installed in the first quarter of 1997. The addition of two blow room lines helped RSL to manufacture  four differentypes of yarns at the same time. Utilizing this added flexibility, RSL began manufacturing yarn for suitings.Since the suiting yarn was providing better returns, the company was keen to increase manufacturing of suiting yarn but was hampered by the two for one doubling (TFO) facility, which was limited to only 40% of the total produce.  To remove  this bottleneck,  12 more  TFO machines  were  added  to the existing  8 TFO machines. The addition of these machines increased the doubling capacity to 70% of the production providing  additional   product  mix  flexibility  to  the  company This  enabled  the  company  to manufacture yarn to cater to the requirements of suiting, industrial fabric and carpet manufacturers. In the  initial  years  of  its  operations,  RSL  realized  that  the  promises  made  by  the  Government  of Rajasthan  to  provide  uninterrupted  power  supply  of  the  required  quality  (stable  voltage  and frequency)  anample  quantity of water  were  unlikely  to be methrough  the public  distribution system. The voltage and frequency of electric power provided through the public distribution system were erratic and frequent announced and unannounced power cuts stopped production on a regular basis. In these circumstances, meeting quality requirements of the customers and adhering to delivery schedulewas a herculean task. To ensure smooth and uninterrupted  operations RSL installed in- house  power  generation  facility of 4 megawatts  capacity  andug 10  tube-wells.RSL  faced  stiff competition  in the domestic  market  froGujarat  Spinning  and Weaving  Mills,  Surat,  Rajasthan Textile  Mills,  Bhawani  Mandi,  Charan  Spinning  Mills,  Salem  anIndorama  Synthetics  Ltd., Pithampur  iall  their  product  categories  and  the  returns  were  low.  In  order  to  combat  stiff competition  in the  domestic  market  animprove  returns  the  company  started  developing  export




markets for their products in the year 1998. Initially, RSL started exporting carpet yarn to Belgium and till 2001; carpet yarn formed the major component of their exports. A trade agreement was signed with  Fibratex  Corporation,  Switzerland  to  share  profits  equally  for  expanding  their  overseas operations.  During  the  same  period,  RSL  continued  to  scout  for  new  export  markets  and  was successful in entering top-of-the-line fancy for premium fashion fabric manufactures of international repute like Mango and Zara. Rajasthan Synthetics Ltd. also exported fancy yarn to a number of fabric manufacturers  located  iItaly,  France,  England,  Spain  and  Portugal.  Yarn  manufacturers  from Indonesia, Korea and Taiwan gave stiff competition to RSL when it entered the international market. The companies from South Asian countries had a major cost advantage over RSL because of cheap, uninterrupted  availability  opower  and  high  labour  productivity.  Currencies  had  been  sharply devalued during the South Asian financial crisis, which rendered the products manufactured by these companies still cheaper in international markets. Despite all these disadvantages,  RSL was able to gain a foothold through constant adaption of their products according to the customer requirements in the highly quality conscious international yarn market and was exporting 95% of its total produce by the beginning of the year 2002.
Rajasthan Synthetics Ltd. had fine-tuned its distribution channels according to the type of markets and size of orders from the customers. In line with this policy the export to Middle East, Far East and Turkey was carried out through agents. Similarly, low volume export of fancy yarn requirements was also catered through agents. While dealing with importers directly, RSL strictly followed the policy of exports against  confirmed  Letter of Credits  only. The company directly exported to important clients in Belgium, England and France. The domestic market was also served through an agency system. Rajasthan Synthetics Ltd. considered inventories as an unnecessary waste and kept minimum possible inventories while ensuring required level of service. To ensure that the inventories were held to a minimum, the manufacturing plan consisted of 60 to 70% against customer orders, 30 to 40% against anticipated sales and 2% capacity was reserved for new product development.  A Strategic Management  Committee  (SMC)  consisting  oMD,  CEO,  GM  (marketing)  and  GM  (technical) reviewed the production plan of the manufacturing plant on quarterly basis. The SMC also developed the plans for profitability, product mix and cost minimization. Delivering high-quality products and meeting delivery commitments for every shipment were essential pre-requisites to be successful in the global market place. The company had understood this very early and to ensure that the products manufactured  bRSL  met  the  stringent  quality  requirements  of  its  international  customers,  the company  had  developed  a  full-fledged  testing  laboratory  equipped  with  ultra  modern  testing machines like User Tester-3 and Class fault. The company had stringent quality testing checks at every stage of tarn production right from mixing of fiber to packing of finished cones. Its in-house Research  anDevelopment  anStatistical  Quality  Control  (SQC)  divisions  ensured  consistent technical   specification with  the  help  of  sophisticate state-of-the-ar machines A  team  of professionally  qualified  and  experienced  personnel  tensure  that  the  yarn  manufactured  by the company was in line with international standards backed the company. The company continuously upgraded its product mix and at the same time, new products developed by in-house research and development department were added to the product mix form time to time. RSL’s management was quick to analyze the potential of these in-house developments  and followed a flexible approach in determining the level of value addition. The company had developed a new yarn recently and was selling it under the Rajtang brand name. This new yarn was stretchable in three dimensions, absorbed moisture  quickly,  was  soft  and  silky  and  fitted  thbody.  This  yarn  was  extracted  from  natural products  anbeing body-friendly,  wain great  demand  in international  markets.  Looking  at the higher value addition possibilities RSL decided to forward integrate and started manufacturing fabric, using Rajtang and provided ready-made garments like swimming suit, tracksuit, undergarments, tops, slacks and kids dresses. The ready-made dresses from the fabric were being manufactureon the specifications  and designs of RSL. The management  decided  to markethese products  under the brand name Wear-it through Wearwell Garments Pvt. Ltd., an associate company of RSL, to ensure that RSL did not lose its focus. The Managing Director of RSL felt that continuous adaptability to




market requirements through a flexible approach, cost cutting in every sphere of operations and team approach to management had taken them ahead. However, RSL had become highly dependent on the volatile export market and if it was not able to retain the international market it would have to re- establish itself in the domestic market, which was not an easy task.

Questions:

1 What marketing strategy should RSL adopt to remain competitive in the international market?

2 Has the company taken the right decision to forward integrate and enter into the highly volatile garment market?


Caselet 2

Populamythology  in the United States likes to refer to pre-World  War II Japan as a somewhat backward industrial power that produced and exported mostly trinkets and small items of dubious quality bought by Americans impoverished by the Great Depression. Few bring up the fact that, prior to the Pearl Harbor attack, Japan had conquered what are now Korea, Manchuria, Taiwan, and a large portion of China, Vietnam, and Thailand; and by the end of 1942 Japan had extended its empire to include Burma, the Philippines, Indonesia, Malaysia, Thailand, Cambodia, New Guinea, plus many strings of islands in the eastern Pacific Ocean. Its navy had moved a large armada of worships 4,000 miles across the Pacific Ocean, in secret and in silence, to attack Pearl Harbor and then returned safely home. Manufacturers capable of producing only low-grade goods don’t accomplish such feats. High-quality standards for military hardware, however, did not extend to civilian and export goods, which received very low priority during the war years. Thus  the perception in the United States for a long time before and then immediately after the war had nothing to do with some inherent character flaw  in  Japanese  culture  or  industrial  capability.  It  had  everything  to  do  with  Japan’s  national priorities and the availability of funds and material Following  Japan’s  surrender  in  1945,  General MacArthur was given the task of rebuilding the Japanese economy on a peaceful footing. As part of that effort an assessment of damage was to be conducted and a national census was planned for 1950. Deming was asked in 1947 to go to Japan and assist in that effort. As a result of his association with Shewhart  and  quality  training,  he was  contacted  by representatives  from  thUnion  of Japanese Scientists and Engineers (JUSE), and in 1950, Deming delivered his now famous series of lectures on quality control. His message to top industry leaders, whom he demanded to attend, and to JUSE was that Japan had to change its image in the United States and throughout the world. He declared that it could not succeed as an exporter of poor quality and argued that the tools of statistical quality control could help solve many quality problems. Having seen their country devastated by the war, industry angovernment  leaders  were  eager  to learn  the  new methods  and  to speed  economic  recovery. Experience was to prove to Deming and others that, without the understanding, respect, and support of management, no group of tools alone could sustain a long-term quality improvement effort.

Questions:

1.     How could have the SQC approach, been useful in solving the immediate problems of Japan?

2.     If you were among one of the management members, what would have been your first insight.


END OF SECTION B




Section C: Practical Problems (30 marks)

This section consists of Practical Problems. Answer all the questions.
Each question carries 15 marks.

1 A sample of 30 is to be selected from a lot of 200 articles. How many different samples are possible?

2 In Dodge’s CSP-1, it is desired to apply sampling inspection to 1 piece out of every 15 and to maintain an AOQL of 2%. What should be the value of i?


END OF SECTION C








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